Lens Studio now features Connected Lenses, which lets friends interact together in real time, whether located in the same room or across the world. Today, Snap is updating Lens Studio with advanced tools that empower creators to build even more robust, innovative Lenses across gaming, education, shopping, and more, and refine them over time. The Lens Studio community has grown to over 200,000 creators, and they’ve made nearly 2 million Lenses. ![]() Lens Studio is a powerful, free desktop application that lets any creator, developer, or business combine a range of technical and creative capabilities to build, publish, and promote Lenses. Camera Shortcuts suggest camera modes, Lenses, and soundtracks relevant to what is seen through the Snapchat camera, and begin rolling out today. Snap is introducing Camera Shortcuts, which are new combinations of creative tools that make it simple for Snapchatters to creatively capture moments to share with friends. Scan not only connects Snapchatters to Lenses seamlessly, but will also offer suggestions for new ways to use the Snapchat camera. Soon, Allrecipes will recommend recipes based on ingredients seen through the Snapchat camera. Screenshop gives shopping recommendations from hundreds of brands when Snapchatters Scan a friend’s outfit, and Snapchatters can also select photos from Memories to Scan with Screenshop. Snap is introducing new categories of intelligence to Scan with its partners. Today, Snap is bringing the Scan button to the forefront, placing it on the main Camera screen of Snapchat. More than 170 million Snapchatters Scan the world around them every month, surfacing delightful and informative Lenses from creators and partners. Scan enables Snapchatters to search through millions of Lenses by matching what is seen through the camera to the most relevant AR experiences on Snapchat. Snapchat opens to the camera, so it’s at the center of how the global Snapchat community communicates with friends, expresses themselves, and learns about the world. More than 5 billion Snaps are created every day on average, making the Snapchat camera one of the most used in the world. ![]() Alongside its partners, Snap is building a camera that transforms how its community interacts with the world around them through access to contextual information and richer augmented reality experiences. (NYSE:SNAP) today announced new augmented reality tools and camera experiences for Snapchatters, creators, and businesses. Lens Studio Adds Powerful New Capabilities for AR Creation, Introduces Connected Lenses with LEGOįarfetch and Prada Tap into Advanced AR Try-On Functionalities Snap Introduces New Business Solutions New Scan Experiences and Camera Shortcuts Contextually Connect Snapchatters to the World Around Them
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